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Online advertising is much more dynamic than print or broadcast advertising. Online advertising gives you an opportunity to be flexible with regular changes in your ads however & whenever you want it. For instance, once you gave a TV ad, it will be the only ad which will be aired. But if you own your own interactive online advertising website, you can change your message content, i.e., text, sound & videos, design, etc. whenever you want to.

However, you’re not done with just having online advertising presence. There are millions of other websites to go on. So, the major concern which arises here is that how to stimulate people to click on your website specifically rather than any other related/unrelated websites. People majorly rely on search engines to reach websites. As per a recent research study, 80% of website traffic is search engine generated. Thus, it is of paramount importance that your website gets listed in the search engines. To get good amount of website traffic, your website needs to be listed in the top pages of search results. As per the same research study mentioned here before, about 90% of online buyers do not go beyond the first page of the search results for fulfilling their need.

So your next concern is reaching your prospective visitors on the search engine, right on the first page of the search results and there are various methods for the same. You can go for pay-per-click (PPC) service which will highlight your website in the search results as a sponsored advertisement. But, in this method the biggest disadvantage is the hassle of aggressive bidding. Also, even if you win the bidding, it all doesn’t end there. For Every click on your sponsored advertisement you’ll incur the cost of paying for the same to the search engine. For instance, on Google, the pricing per click varies from 5 cents/click to $20/click.

But you still have a cheaper and more effective solution here, ‘SEO Marketing’. SEO (Search Engine Optimization) makes your website easier for the search engine robots to understand. SEO helps the search engine robots to figure out what your website is about, and what purpose does it solve for the visitor. Search Engine Optimization is one of the most reliable ways to get a higher ranking on SERP (Search Engine Page Result). SERP is the listing of websites the search engine will return when you search for anything on that search engine from the keywords you use. SEO marketing is more effective and cheaper than PPC method. PPC method has another disadvantage that people usually neglect sponsored ads and prefer to visit the website normally listed on the search engine. In SEO marketing, you don’t have to go through the hassle of any sort of aggressive bidding for attaining SEO services. You simply need to take help of experts at online services solutions, for instance, AutumnFire Internet Solutions based in Hamilton, Canada, which excels in various online services solutions, especially in SEO marketing.

brownharris2 Article's Source: https://www.thearticledirectorypost.com/various-online-advertising-methods/
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  • writerPosted On: February 20, 2014
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