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Starting an email list of any kind is easy, but what’s difficult is gaining new sign-ups. Like most things, however, once you learn the right methods and apply them regularly, it becomes much easier. If you want to start a mailing list, or increase the size of the one you have, you’ll find the following three techniques useful.

1) Use freebies such as a quality eBook to “bribe” people into joining your mailing list. Now, the smart thing that you can do here is, allow your subscribers to customize this report with their own name and website address, so that they can give it away to their visitors/subscribers/friends. If you want your report to go viral, this is how you do it. Your sign-up rate will increase as your eBook circulates and your site gets exposed to more people! This is a proven way to increase the size of your mailing list, and the results can be very impressive.

The only thing that you need to keep in mind is the quality of this particular report, where you shouldn’t compromise. The report has to make a positive impression on people for them to spread it around virally. Your report doesn’t have to be a masterpiece or the final word on your topic. It only has to be helpful or valuable enough that people will be motivated to circulate it. 2. Making your subscribers feel comfortable is a way to increase your sign up rate. You can get this done by letting them see that you are not going to send them spam and that they can cancel their subscription at any time. Put this message right below the sign up form so that everyone will view it before signing up. So how does this make your sign ups increase? First, it immediately improves the trust factor between you and your prospect. Second, they are more comfortable about signing up when they don’t feel scammed. It is basic psychology where you show your prospects that you care for your current subscribers and they shouldn’t worry about joining your list.

3 A very influential strategy to get your readers to sign up for your mailing list is to give them a free incentive. Depending on the niche that you are in, your freebie could be anything related to the needs of the new subscriber. For example, if you are in the dog training niche, you could have a ten page report talking about tricks for training your dog. The goal is to give value to your new subscriber via your freebie so that they will want to stay your subscriber and need more from you. It does not require a lot to make these incentives because they will all be free eventually. All in all, from the above article we learn how easy and effective adding subscribers to your mailing list can be. It only requires effort and work on your part and then you will see good results for the long term. So, begin applying these suggestions today.
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